| Activities | A historical recording of completed or to-be-completed tasks associated with a specific contact Examples: A phone call scheduled for User A to call Donor B next week, an email that went out to Donor C a month ago, a meeting in the past with Donor D 3 months ago to ask for a major donation) |
| Campaign | A holistic approach to fundraising that can encompass many different efforts. Examples: Capital Campaign, Annual Appeal |
| Custom Field | A field that’s not included as a standard within the system. Can be placed on Contacts, Gifts, or Activities |
| Filters | The ability to segment data within the system based on any field |
| FMV | Fair Market Value. Price the product would sell for in the open market |
| General Ledger | The fund a donor can choose to designate their gift towards. Examples: Building Fund, Endowment Fund, Education Fund, Unrestricted |
| In-Kind Good or Services | A non-monetary gift |
| Pledge | The promise of a gift, usually with a specific payment schedule |
| Solicitation | How the money is received. Examples: Personal Ask, Spring Mailing, Fall Gala, Giving Tuesday Form |
| Solicitor | A designated asker, usually a board member, who is assigned a group of donors to cultivate, solicit, and steward |
| Sub Solicitation | Another layer to break down the history of the gift. Ex: auction item, donation or ticket |
| Tags | A quick way to segment your donors. Should be used sparingly and for information that does not change frequently. Examples: Board Member, Past Board Member, Major Donor, Parent, Alumni, Volunteer |
| TDA | Tax Deductible Amount. The amount of a donation a donor can claim as a tax deduction on their income tax return |
